McDonalds 365 Days Of Happiness

Ideation

McDonald’s has been about smiles and joy since 1940. It’s always been more than just food. It’s about happiness in every bite, a sense of nostalgia with every visit, and real moments that bring people together.
Now, we’re building on that legacy. With 365 Days of Appiness, we’re giving customers a reason to smile every single day. Not just through the meals they love, but through rewards that live right inside the McDonald’s app.
By teaming up with TLC, McDonald’s can offer value all year round. Every order becomes a chance to unlock something extra, whether it’s a surprise, an exclusive deal, or a small reward that brightens someone’s day.
365 Days of Appiness isn’t just a campaign. It’s a reminder of what McDonald’s has always stood for, joy, generosity, and good vibes. And now, with the app at the center of it all, we’re helping drive real engagement, build loyalty, and give people even more reasons to keep lovin’ it.